[this is a re-post from Digital Photography School]
Professional and semi-professional American photographers might soon face a new set of administrative and accounting requirements that could bury them in tax paperwork – unless they act now. As part of the new healthcare reform legislation approved by the U.S. Congress this year, business owners must now report to the IRS on an income tax return any amount over $600 they paid to a company or individual and also submit a 1099 form to that company/individual as well.
In simple terms this means if you purchased a new lens this year that cost let’s say $895, not only will you be reporting that on your income tax return but you’ll also have to submit a 1099 form to the company you bought it from. The new tax rule is meant to track cash payments and cut down on businesses that don’t report this income – and fortunately it excludes credit card transactions – but what it really does is place a massive burden on small business owners. For commercial photographers that might order catering on their shoots or make other similar payments totaling more than $600 in a year, filing a 1099 with each of these becomes excessively burdensome.
Fortunately, the IRS is asking for the opinion of business owners and the American Society of Media Photographers has organized an e-mail protest campaign to protect the interests of small business owners. All submissions must be sent in before September 29, 2010. If you’re an American professional or semi-professional photographer check out the campaign and send in a letter if you’d like to support the ASMP’s efforts.
As I mentioned in my last post I did a photo shoot for the new Galena Brewing Company. The day started photographing food. Thanks to Christina Eisbach, Captivate for being a hands-on, easy-to-work-with art director. Everything went smoothly. Here are some of the images:


Christina re-arranging the setup.




Christina carefully lining up the cheese and meat.




Christina carefully arranging the food.

Thanks to Christina Eisbach and Jennifer Quick of Captivate for the opportunityto be a part of the team.
As time goes by I find myself photographing more commercial projects. The latest one is Galena Brewing Company. The day started photographing their food items and the beer. The most fun for me was photographing pouring beer. Yeah, action photography is my thing. Here are the results:









“Shadow is mystery and light is clarity. Shadow conceals – light reveals. To know what to reveal and what to conceal and in what degrees to do this is all there is to art.” – Josef von Sternberg
it’s safe to say that whatever “Creative Pursuit “you are involved in well, you rock at it! Right? Of course! But do you feel as confident about the business aspect of your art? Do any of the following give you a pit in your stomach – Marketing? Accounting? Taxes? If you answered yes to any of these questions… follow the directions below to sign up today!
The web address for sign-up is http://ilsbdc.ecenterdirect.com/Welcome.action
Click training events on the left hand side of the screen – then select Rock Valley College as the “Center” – then click on Search – the Creating the Creative Business class is the second one on the page.

